Joel Clark

Since graduating from Central St. Martins in 1996, Joel has always worked within creative industries – mainly as a creative in advertising. Working in London, Melbourne and Dublin, before returning to London. It was while still freelancing as a Creative Director that I finally had the breakthrough moment on how to utilise vinyl as a medium – an idea I have had since first learning the skill of hand-cutting vinyl in my first ever job, back in 1990 at a Silverstone-based sign company. 

Exhibiting a recent series ‘British Seaside’, which was inspired by photos taken when revisiting childhood holiday spots during the lockdown. With vivid vinyl, Clark commits to perspectives that wouldn’t normally find their way onto a picturesque postcard; by simplifying the colour palette to raw hues, he opens up a dialogue about subjective interpretation. The compositions depict the raw reality we experience in these idealised places; even if there is a bunch of bins or a tarmac car park, there is still beauty.