Since graduating from Central St. Martins in 1996, Joel has always worked within creative industries – mainly as a creative in advertising. Working in London, Melbourne and Dublin, before returning to London. It was while still freelancing as a Creative Director that I finally had the breakthrough moment on how to utilise vinyl as a medium – an idea I have had since first learning the skill of hand-cutting vinyl in my first ever job, back in 1990 at a Silverstone-based sign company.
Exhibiting a recent series ‘British Seaside’, which was inspired by photos taken when revisiting childhood holiday spots during the lockdown. With vivid vinyl, Clark commits to perspectives that wouldn’t normally find their way onto a picturesque postcard; by simplifying the colour palette to raw hues, he opens up a dialogue about subjective interpretation. The compositions depict the raw reality we experience in these idealised places; even if there is a bunch of bins or a tarmac car park, there is still beauty.
Vinyl on Perspex panel
Cleveland -the first in a new series of artworks focusing on British seaside towns.
Beach Bins II
Vinyl on artboard
The second in a new series of artworks focusing on British seaside towns. I have longed to capture my own take on the charming bleakness of many British seaside towns (this being Margate). However, once bathed in sunshine, these places come alive, and the use of vinyl accentuates this like no other medium can.
As long as I break even
Vinyl on artboard60cm high
Great Yarmouth – The third in a new series of artworks focusing on British seaside towns.
The 4th in a new series of artworks focusing on British seaside towns (Port Rush Northern Ireland).